3 Steps for Managing Employees and Social Media

A small business owner I consult with best site to buy instagram followers was bemoaning her confusion over social media. She understands that her staff wants to use it and that many of her employees live and breathe Facebook, Twitter, Pinterest, and so on, but she sees use of these sites as a waste of company time. She also wants to protect her firm from negative publicity, or worse, from trade secrets getting out on employee's personal social media accounts. "It's complicated!" she said. She's right. Add to this complexity the ever-shifting legal landscape, and a small business owner can easily be confused and decide to do nothing. Doing nothing is not an option, however, because social media is a fact of workplace life. We may think that employees under 30 are driving the issue, but a recent study found that more than half of workers age 55 and older use social media at work every day. Here, then, are three steps toward getting a handle on this tricky issue.

Managing Employees and Social Media


There are a number of levels of social media use as it relates to employees: using office equipment and connections for work-related use; using them for personal matters; and using personal equipment and connections to discuss work. A blanket prohibition on employees' using personal social media how do u buy followers on instagram to discuss work-related issues is unrealistic and probably not legally enforceable. The line between personal and professional on social media, once thought bright, has dimmed considerably.


According to a PayScale survey, only 57 percent of small businesses have a social media policy. But every business needs a written policy providing a clear, concise,buy instagram accounts with followers specific description of what social media means, what is allowed, and what is not. Not having a policy sends the message to employees that they can do whatever they want—a great way to run into legal problems. Given the potential landmines, it's essential that you consult a lawyer as you write your policy. Ambiguous or overly broad language can get you into trouble. Employees may have certain rights under federal law that can't be taken away by company policy.


Once you have your policy, distribute it and discuss it with staff members and have them sign an acknowledgement of receipt. Make sure they understand the reasons behind the policy. If you allow employees to be involved with social media during the workday, talk about how you see it benefiting the company. Teach best practices, buy more followers on instagram empower them to advocate for your brand, and provide incentives for them to do so. And don't be afraid to hold people accountable.The reality is that employees can and do access social media during the day, either on company equipment or their own mobile devices. Business owners must decide how they want to harness that power, develop a policy around it, and educate their staff. Investing time in this process can yield a good balance between the rights and needs of both the business and its employees.

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